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Who Do You Think You Are?

“Our biggest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually who are you not to be? You are a child of God. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. You were born to manifest the glory of God that is within you. It’s not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people the permission to do the same. As we’re liberated from our own fear, our presence automatically liberates others”
-Marianne Williamson

I don’t have any idea how to measure or prove if what I’m about to say is true, but if it was, I’d be willing to bet that this Marianne Williamson quote is one of the most widely used and spread, ever.

Back in January, I took just this part of it,

“As we let our own light shine, we unconsciously give other people the permission to do the same.”

and started a movement called #ishineyoushine.

2014-01-13 12.42.17

For 10 days, hundreds of women all over the world joined me in shining our own light and you can bet it gave plenty of others permission to do the same, many of whom spoke up and let us know, and plenty of whom I am positive we will never even know about.

This week something happened that made me think of another piece of Marianne’s famous quote, “We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually who are you not to be?”

I named this blog post, “Who Do You Think You Are?” because most of us think we’re not nearly as powerful, beautiful, intelligent, compassionate, wise, loving and good as we really are.

And of course that has an impact on our own personal esteem, but it also has an impact on the world because when we hold back people miss out. More on that later…

In order to really get my message today, you need some backstory.

In 2010 I’d been a personal trainer for 2 years. I had a wildly unpopular blog, could barely pay my rent every month and even though I missed my paychecks from my lucrative sales career, I knew there was MORE out there for me, I just had no friggin’ idea WHAT that looked like. So I did what a lot of Americans do, I went to grad school.

In my life I’ve been fortunate not to experience the tragedy and trauma many people do-so some of the deepest pain I’ve felt has been knowing I’m not living up to my potential. Knowing I have gifts but not knowing how to share them or with whom.

Fast forward to the decision to attend a $1500 event called Rich, Happy & Hot Live that some woman named Marie Forleo is putting on in NYC. It wasn’t even a choice, I knew I had to be there.

I didn’t know what to expect. My only experience of conferences were the sales conferences I’d been attending and speaking at since I was 19 years old.

Of all moments and stories that ended up really mattering in my life from RHH Live that year, the two that are important to this story are hearing Kris Carr and Danielle LaPorte speak.

I’d never studied nutrition. I didn’t know what KALE was and had never heard of “gluten free.” But those two things are not why hearing Kris Carr speak changed me. It was realizing that we can heal our own bodies with food.

This knowledge helped me change my body forever.

Then Danielle LaPorte talked about Core Desired Feelings. This was long before The Desire Map was born and The Fire Starter Sessions was still just a digital program.


Feelings over goals?
Bliss over achievement?

I didn’t understand these ideas yet, but they felt good to me and that apparently was the whole damn point, so I went with it.

I left that event idolizing Marie Forleo, Danielle LaPorte and Kris Carr.

And I kept these women on pedestals for the next few years.

The problem with keeping people on pedestals is in order for them to be “up there”, we have to stay, “down here.”Click to Tweet

When we make people “better than us” we continuously find ways to prove ourselves right and we block our own growth, expansion and success.

I even worked on this with my coach, Chela Davison this fall. Taking the gurus off the pedestals so I can step up personally and professionally into the fullness of my own power. That damn power that’s been a source of pain for so many years because I knew it was there and I wasn’t using it.

Here’s where the story comes full circle and our girl Marianne’s statement ties in, “We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually who are you not to be?”

Back in October I met a woman named Stacia at a conference in Boulder called Emerging Women. She’s considering enrolling in Marie Forleo’s B-School this year and posted this on Facebook the other day:

Screen Shot 2014-02-19 at 11.30.50 AM

There have been a few times in the last year or so when someone has mentioned my name on social media in the same post with Marie, Danielle or Kris and I have taken a snapshot of it because I felt like “no way! Holy shit! I can’t believe this person thinks I’m as good as they are. I need to keep this.”

But when Stacia put her post on Facebook and I saw my name snuggled between two women who’s worked changed my life JUST THREE YEARS AGO – the feeling I got was yes, there is no mistake, no one is better than anyone, my hard work is paying off. My message is being received. I am FINALLY tapping into that power I always knew was there.


Whether you’ve been thinking about getting started or you’ve been doing the work and you just need a loving kick in the ass to keep going – I am here to tell you to do it.

And I’m not just talking about starting a business, a blog or an entrepreneurial endeavor.

Too many of us settle into lives where we look around and most or all of it doesn’t look the way we thought it would. I did it for most of my twenties.

We all have the power to choose whether we stay and settle for that or we go out and CREATE what it is that we want.


Who Do You Think You Are?
  • Stephanie

    This is so beautiful. Thank you for the reminder.

    • Liz DiAlto

      glad you enjoyed it!

  • Leslie Frey

    I want you to know that you have inspired me because you’re NOT on a pedestal. Max Simon says that an expert doesn’t need to be far advanced; they just need to be one step ahead. You are a few steps ahead of me. I see you producing and moving forward. Even when you didn’t particularly like the final product (remember that video series you posted this fall), you had the guts to put it out anyway. More than anything I learned through B-School last year, YOU have probably done more to keep me chugging towards my goals. And I bet you never even knew it!

    I think this is Marianne’s point, too! We have no IDEA how we affect each other (especially when we put it out the on the internet). It is down right selfish to hold back our gifts and talents out of fear that it’s not good enough. My “not good enough” maybe what turns someone’s life around.

    Thank you for daring to unfold. This is why women’s “small” businesses will change the world. We have been so afraid of our own gifts for so long. Now, we are inspiring each other, one by one, reaching back to grab the hand of the one behind us and say, “You can do this! It’s not beyond you!”

    It’s a remarkable revolution. We’re knocking down the pedestals so there’s room for all of us.

    • Liz DiAlto

      Leslie! I didn’t know it – you are so awesome for telling me AND I agree 100% about Marianne’s point.

  • Alexia

    Hi Liz,

    This post resonated with what i am going through in life now. So thank you so much for posting this! I have been having thoughts that says i am not good enough. I’ll never be able to stand up on stage side by side with the big guns (Kris Carr, Daniellle LaPorte). Your post came right on time. But now i am wondering how can i move past that? How did you do it?

    • Liz DiAlto

      we are our own big guns, girl! xo

  • hina

    Hi Liz,
    For some weird reason, your name is also linked to me to Danielle’s and Marie’s name. I took B-school through Danielle’s bundle last year, and I actually didn’t have the time to go deeply into it, but as little as I did, it opened my mind to a whole new world of soulfulness, mindfulness, bliss, … and for an unknown reason, I remember your name from the comments on Bschool last year. Eachtime I saw your name on the comments, I made sure I read the comment. Your name was stuck into my mind, and therefore, when I started seeing your work” out there”, I automatically registered for your newsletter, and now I like to read your post and see you bloom. You definitely have a seat on the same stage as danielle, marie, kris, etc … (and I’m saying that after reading and understanding your whole statement about pedestals 😉 keep up the good work, you are actually an inspiration to all of us! 🙂

    • Liz DiAlto

      Hina, I really appreciate this, thank you 🙂

  • Stephenie Zamora

    LOVE this post Liz!!! I’ve felt the same way and recently watched a lecture from Gabby B where she basically says the same thing. We’re all one, we’re all equal, and as she always says, we’re all special. I’ve seen my articles alongside D LaP and Gabby B and had the same reaction as you, screen-grabbing the proof and jumping up and down in joy. Now, same as you, I just know that I’m where I’m supposed to be, as are they. <3 xo

    • Liz DiAlto

      love being on this journey with you, Steph. Cannot believe our first mastermind in Santa Monica was three freaking years ago!

  • Lisa Van Ahn

    You rock chica, awesome post!

    • Liz DiAlto

      thanks, Lisa!

  • http://www, Amy

    Love to feel another woman tasting her greatness. Compassionate joy. The recognition of the unfolding is ever sweeter than the final blossom.

  • Robin

    Needed to hear this today. So glad that you wrote it.

  • Jackie Knechtel

    Love this Liz! Keep shining! So happy to be a part of the Soul Movement Salon! xx

  • Anne Ricci

    This is a great article. I also love Marie and Danielle Laporte and admire Kris Carr a lot. I have just gotten to know you, Liz, through B-School, and I love your blog.

    I can especially relate right now to what you say about putting others on pedestals. I have to stop doing it because as you say, I keep myself down by doing so. Hadn’t realized it THAT much, so I thank you for opening my eyes!